As an entrepreneur, we have to adapt to the so-called “new norm” when it comes to socializing – and that is going “live” on social media whether for personal or business reasons. Going “live” on social media has become increasingly popular. Everything is in real-time, it’s interactive, fun and anything can happen.
The marketing of brands through Facebook or Instagram is ideal for businesses of all sizes and types to take advantage of this social media trend. However, doing a live stream can be nerve-racking for many people. I know! I was terrified too at the beginning until I hit that “live” button on Facebook. Turns out, it isn’t that scary at all.
Here are some of the benefits that we can get when going live on social media
1. Raise brand awareness
No advertisement or announcement is needed. You can start a live video stream at any time. Live streaming includes Q&A sessions, news sharing, a sneak peek at a new product launch and a behind-the-scenes look at a live event. You receive immediate feedback from viewers, which is an excellent PR and marketing tool.
2. Enhancing brand engagement
Going live is the simplest way to gain followers and share videos. The reach is wider than you think. Your branding will be humanized, and you’ll develop a stronger relationship with your customers and social followings.
3. Cost effective
Going live on social media is completely free. Those in start-ups, small businesses, and even big companies looking for easy brand exposure can invest little in lighting, a tripod, or a microphone and cable. It would cost zero to use natural light and a hand to hold the device camera!
4. Saves times
By streaming live video content to your audience, you can reach them quickly because it only takes a second to hit the live button. Plus, you can do it from any device, anywhere, any time.
5. Live sessions can be saved
Your Live video can sit there permanently on your Facebook page and still receive views. As a result, marketers have jumped on this opportunity to use their videos for online marketing campaigns, mailing lists and repurpose them on other social media channels to boost engagement.
Additionally, here are some tips that I thought might be helpful for getting over your social media anxiety or going live.
Put On Some Music
Put on some music in the background. Your mood will be instantly lifted by your favorite tune. Groove to it and show up live.
Look Presentable
Make your appearance presentable by putting on your favorite lip balm, styling your hair a bit; it gives you the confidence to come live.
Have a Good Lightning
Lighting makes a huge difference as proper lighting improves video quality. You don’t have to invest yet in professional lightings (umbrella lights/ ring lights), start your live session using natural light either from a window or go outside. Make sure the natural light is in front of you.
Invite a friend to join you
You could ask a friend to show up (to have a conversation). If no one is available, use a snapshot of any loved one and present it as if it’s just a conversation between you two.
Provide well-researched content
Take the time to research and provide the details you want your audience to know about the topic.
Keep it short
Keep it short, snappy, and relatable. Add a touch of humor, and engage your audience by speaking to them by name or asking people to comment on different things. Everyone is short on time these days and running low on patience, so you make your lives quick but ensure you are providing quality.
In conclusion, do not be afraid. Hit that Live button with confidence. Don’t worry about the mistakes; they are part of the process; show up and shine with the value you have for your audience and help promote your brand.
If you need assistance to get clear on who your audience is, gain more confidence when showing up live on social media, and get cash into your business, schedule a free discovery session here.
Till next time! Be profitable and be blessed!
