As a parallel-preneur and a small business owner, do you really need a vision for your business? Isn’t that something that only Fortune 100 and 500 companies have?
The resounding answer is “YES!” Having a vision for your business enterprise is defining. And very, very crucial for it to succeed.
A CLEAR VISION FOR YOUR BUSINESS – CREATE A VISION BOARD
Listen to me talk about why vision boards are so important:
A vision is creating a picture, a mental picture of the result you want to achieve.
It is a very clear and strong picture. It is not just a fuzzy or abstract idea. It is a crisp, vivid, and colorful representation of all that you want to achieve in your life, and in business. And because of its shaping up into something that has clarity and purpose it helps to make the results almost real, even before they can be seen!
WHAT SHOULD A VISION “NOT” BE?
Because a vision is so important for your business it should not be just a bunch of hopes, wishes or dreams hurriedly put together. Although a vision should be driven by passion if it is not reflected through real efforts, the plan fails right from the get-go! Rather than being a vague, random approximation your vision should be carefully imagined and precisely constructed.
WHAT SHOULD YOUR VISION HOLD?
Do try to take some time off for this activity, without any personal distractions. Think about your vision in clear, colorful, and vivid images. Ask yourself some pertinent questions as you sit down and create your very own vision for your business.
Here are some pointers:
- What is it that you want for your business?
- What kind of clients would you like to serve?
- What kind of problems do they have that you have a solution for?
- How would you provide that solution to them?
- How do they locate and find you?
- How do they feel when they come into your presence, interact and engage with you, your products, or services?
When you are creating a vision, you should:
BE AMBITIOUS: Put on your most colorful and courageous thinking cap, and make sure you dream BIG! Remember, making your vision larger-than-life, motivational, and inspiring helps to set the bar and raise it higher, for both, the business and your team to excel and drive performance.
BE CLEAR: A good vision should be detailed, easy to understand and specify the purpose. Spelling it out in clear terms will help to give your business an accurate direction.
BE FEARLESS: Keep your focus on positive outcomes rather than getting overwhelmed by challenges or problems. Do not allow fear to stand in your way.
A COMPASS THAT HELPS YOU STAY ON COURSE
Having a clear, succinct vision will help you to determine both, your short-term as well as long-term goals. Thinking about how you wish to serve your customers and what kind of products/services to offer them would help you determine your goals for the present, as well as over the future. It can also guide you in decision-making along the way.
Sometimes, if you are unsure about the course your business is taking, referring to your vision will help to lead and guide you in the right direction.
- A vision can inspire. It could inspire you, to pursue your goals, or, if you lead a team it could inspire them, and channelize their energies to move actively forward.
- It could help increase and drive your faith towards making that change that could be important for your business.
- A vision could goad you onwards, to be persistent in your efforts. The little pointers in your vision could help you remain consistent in your actionables to deliver only the very best!
- It could help you, and everybody else in your team to get back on focus. Sometimes, a project or a challenge that you are working with could stress you out.
Don’t stress! All that you would have to do is to take a moment, close your eyes, experience mentally, and visualize all those vantage points that made up your vision! And you will get back to work, more peaceful and de-stressed!
Do you need help in creating your vision? Do you need a vision that could inspire your team to be more productive? Would you like assistance in creating a blueprint for your short-term or long-term goals?
